FANS BY DESIGN
(not by accident)
Brand fans drive a disproportionate amount of sales and profitability but are rarely thought of by customer experience or marketing executives.
Typically, only about 15% of customers are true fans, emotionally connected or unwilling to give up a brand. More important, in today's always-on, digital environment, brand fans are 50% more attentive to brand ads and 40% more likely to share their experiences and influence others.
Building customer experience strategies with Brand Fans at the core will deliver more long term financial value than focusing on just retention.
Fans By Design is focused on helping businesses identify and create fans through product and service design and employee engagement.
NEED MORE FANS?
We would love to talk to you about what you can do to find, connect and activate your customer fan base today! Just send us a message.